Mike “Macro Mike” Kellett didn’t just build a business — he built a multi-million-dollar brand from scratch. With no investors, no safety net and no shortcuts.
After losing both parents young and battling trauma, rejection, and rock-bottom moments, Mike refused to settle for the life he was handed. Instead, he built one on his own terms.
In Bootstrapping to Breakthrough, Mike reveals what it really takes to create success — not the polished Instagram version, but the real and raw reality.
Through powerful stories, hard-earned lessons, and no-BS insight, this book shows you how to think differently, act decisively, and build something that truly matters. Inside, you’ll discover:
- What it truly takes to bootstrap a business idea to a scalable brand
- Why hustle and attitude beat talent and education — every time
- How to break old patterns holding you back and rebuild new ones
- How to develop and maintain a breakthrough mindset
- The transformative truth about self-made success
- How resilience really works when things hit hard
- The keys to transforming yourself and overcoming limitations
But this isn’t just a business book. It’s about taking control. Breaking cycles. And rewriting the script of your life.
If you’re ready to drop the excuses, go all in, and create a life you’ve only ever dreamed of. This is your ultimate playbook. Your rewrite begins now.
About Mike Kellet
Mike Kellett is an award‑winning Australian entrepreneur and the founder of the fast‑growing health‑food brand Macro Mike. His journey began in 2016 after years of managing his own food intolerances and frustrations with bland, chalky allergy‑friendly products. What started as protein brownies made in his one‑bedroom apartment quickly evolved into a nationwide movement built on flavour and innovation.
Today, Macro Mike is one of Australia’s fastest‑growing health‑food companies known for their plant‑based, gluten‑free, dairy‑free, all‑natural protein powders, snacks, and baking mixes, as well as a thriving online community of more than 500,000 customers. The brand has collaborated with iconic names such as Kellogg’s and Golden Gaytime, reimagining nostalgic favourites as premium plant‑based proteins.
Born in Leeds in the UK and now a long‑time Gold Coast local, Mike’s background as a fitness model and personal trainer shaped his passion for functional, gut‑friendly nutrition. His self‑funded startup has grown into a 2000m² production facility employing up to 50 staff.
Mike has been recognised as National Young Entrepreneur of the Year (Food & Beverage) and listed among Australia’s Top 100 Young Entrepreneurs for 7 consecutive years. His story – from pub‑crawl salesman to multimillion‑dollar founder – is widely celebrated as a modern Australian success story.
