Mike âMacro Mikeâ Kellett didnât just build a business â he built a multi-million-dollar brand from scratch. With no investors, no safety net and no shortcuts.Â
After losing both parents young and battling trauma, rejection, and rock-bottom moments, Mike refused to settle for the life he was handed. Instead, he built one on his own terms.
In Bootstrapping to Breakthrough, Mike reveals what it really takes to create success â not the polished Instagram version, but the real and raw reality.
Through powerful stories, hard-earned lessons, and no-BS insight, this book shows you how to think differently, act decisively, and build something that truly matters. Inside, youâll discover:
- What it truly takes to bootstrap a business idea to a scalable brandÂ
- Why hustle and attitude beat talent and education â every time
- How to break old patterns holding you back and rebuild new ones
- How to develop and maintain a breakthrough mindsetÂ
- The transformative truth about self-made successÂ
- How resilience really works when things hit hard
- The keys to transforming yourself and overcoming limitationsÂ
But this isnât just a business book. Itâs about taking control. Breaking cycles. And rewriting the script of your life.
If youâre ready to drop the excuses, go all in, and create a life youâve only ever dreamed of. This is your ultimate playbook. Your rewrite begins now.
About Mike Kellet
Mike Kellett is an awardâwinning Australian entrepreneur and the founder of the fastâgrowing healthâfood brand Macro Mike. His journey began in 2016 after years of managing his own food intolerances and frustrations with bland, chalky allergyâfriendly products. What started as protein brownies made in his oneâbedroom apartment quickly evolved into a nationwide movement built on flavour and innovation.
Today, Macro Mike is one of Australiaâs fastestâgrowing healthâfood companies known for their plantâbased, glutenâfree, dairyâfree, allânatural protein powders, snacks, and baking mixes, as well as a thriving online community of more than 500,000 customers. The brand has collaborated with iconic names such as Kelloggâs and Golden Gaytime, reimagining nostalgic favourites as premium plantâbased proteins.
Born in Leeds in the UK and now a longâtime Gold Coast local, Mikeâs background as a fitness model and personal trainer shaped his passion for functional, gutâfriendly nutrition. His selfâfunded startup has grown into a 2000mÂČ production facility employing up to 50 staff.
Mike has been recognised as National Young Entrepreneur of the Year (Food & Beverage) and listed among Australiaâs Top 100 Young Entrepreneurs for 7 consecutive years. His story â from pubâcrawl salesman to multimillionâdollar founder â is widely celebrated as a modern Australian success story.
