So you’ve launched and you’ve discovered it’s harder than working for someone else… But you also know there’s no going back.
You’ve got the brand. You’ve got the website. You’re posting every day, refreshing the bank account at 11 p.m., and the numbers still won’t move. You’re working 60-hour weeks and still can’t pay yourself properly.
Most days, you’re not sure if you’re behind or just tired.
You’re not behind; you’re inside the part that nobody warned you about.
Lisa Jones has been there. She built Ecoriginals from her kitchen table to a multi-million-dollar global brand, and sold it to the founder of Surfstitch. She mentored thousands of female founders through SHE-com. She has spent $250,000 figuring out what most ecommerce books leave out.
Build the Damn Brand is the playbook she wishes someone had handed her at 2 a.m., googling how to set up Shopify with a baby on her hip. It’s the complete roadmap from idea to $50K-months written for the woman building it in real life.
Inside, you’ll find:
- The launch formula that ensures you validate before you spend a cent.
- The $50K-month systems that take you from kitchen table to scalable brand.
- The real numbers that nobody else will show you.
- Real stories of women who built their businesses from the ground up.
Whether you’ve got the idea in your notes app or you’re stuck under the $50K ceiling and can’t work out why, this book is your answer.
Build the damn brand.
About Lisa Jones
Lisa Jones is a three-time multi-million-dollar company founder, author, keynote speaker and the founder of SHE-com, the global community helping women build brands the market cannot ignore.
Over the past two decades, Lisa has built and scaled businesses across ecommerce, education and services. She co-founded Ecoriginals, the world’s greenest nappy and wipes brand, growing it into a business that sat on more than 300 retail shelves before its successful acquisition. Today she leads SHE-com, a thriving global community supporting thousands of female founders across Australia, New Zealand, the United States and beyond.
Known for her practical, no-fluff approach to business, Lisa helps women simplify the journey of building, scaling and eventually exiting successful brands. Her work blends commercial strategy with honest conversations about leadership, resilience and the realities of entrepreneurship to make complex business growth feel achievable for women building ambitious companies.
An internationally sought-after keynote speaker, Lisa speaks on female entrepreneurship, building brands the market cannot ignore, AI in modern commerce and what it really takes to build, scale and exit successful businesses. She has been featured in Forbes, HuffPost and other leading business publications, and is the host of the SHE-TALKS podcast, where she interviews some of the world’s most inspiring founders and business leaders.
Above everything else, Lisa believes success should never be lonely. She built SHE-com to create the room she wished had existed when she was building her own businesses – a place where ambitious women could access practical strategies, genuine connections and unwavering support. Her mission is simple: to help more women build profitable businesses, create financial freedom and think bigger than they ever imagined.
Available In
