When Fernwood Fitness founder Diana Williams opened a small female-only gym in Bendigo, she never dreamed it would become the iconic Australian brand it is today, helping thousands of women improve their health, fitness, and wellbeing.
But she didn’t do it alone.
Behind every Fernwood club is a strong, intelligent, business-savvy woman who fell in love with the brand and its mission to empower women to shine.
Women Fit to Lead offers a candid glimpse into the lives of Fernwood’s passionate club owners – true leaders in business and in life. Experience all the laughter, tears, challenges, and triumphs that come with running a thriving business. Be inspired by the female leaders who make each Fernwood club a welcoming space for all women. Learn exactly why Fernwood has been a beloved national brand for over three decades.
Fernwood’s fit female leaders live to empower women to become the best versions of themselves and succeed in all they do. Insightful, inspirational, moving – Women Fit to Lead is a trove of wisdom, knowledge, and lived experiences.
Now it’s your time to shine.
About Diana Williams
In 1989, Diana Williams turned a simple idea into a movement that would transform women’s health and fitness across Australia. As a stay-at-home mum in Bendigo with a passion for weight training and powerlifting, Diana noticed a gap. While men lifted weights, women were largely confined to aerobics classes. Determined to create a space where women could build strength, confidence and community, she opened the first Fernwood Fitness club.
What began as a single women-only gym quickly grew into one of Australia’s most successful fitness franchises, with over 70 clubs and 73,000 members nationwide. Diana’s vision wasn’t just about fitness. It was about empowerment. Her belief that women deserved a supportive environment to improve their physical and mental wellbeing has shaped Fernwood into a trusted name known for women’s health.
Over more than three decades, Diana has faced and overcome many challenges. From learning business and franchising with no prior experience to setting a new standard for women-focused fitness, her leadership has built a thriving organisation. She has also created opportunities for hundreds of women to become business owners through Fernwood’s franchise network.
Today, Diana continues to inspire women to live healthy, confident lives. Her story is one of courage, perseverance and passion, showing that with belief, purpose and persistence, one idea can truly change lives.
Available In
