What is your book called and what is it about?
Title: Build Excite Ignite
About: Build Excite Ignite is a comprehensive guide for impact-driven entrepreneurs who want to turn their passion into a thriving business. The book focuses on scaling online programs and creating a legacy that goes beyond financial success. It provides actionable strategies for building a scalable business while maintaining work-life balance and making a meaningful impact in the world. The ultimate goal is to help entrepreneurs harness their expertise to create programs that generate up to $40K per month, all while contributing positively to society.
Tell us more about you?
I’m Jim Cocks, a passionate entrepreneur, business strategist and coach dedicated to helping others create a profession and lifestyle they absolutely love. After overcoming burnout in my own journey, I realised the importance of creating a business that not only thrives financially but also aligns with one’s values and contributes to a greater good. This led me to create Level Up, a community-focused coaching platform where we empower entrepreneurs to scale their businesses and create a lasting impact.
Let us get to know you a little better by answering these quickfire questions:
What is your favourite quote?
“Progress not perfection.”
What is your favourite book?
The 4-Hour Workweek by Tim Ferriss. It’s a game changer in how we approach work and life.
What is your favourite podcast at the moment?
The Game by Alex Hormozi. It’s packed with actionable advice for entrepreneurs.
Who is your role model?
Alex Hormozi – the way he authentically speaks to the point and shares what he’s learnt to help people grow is really admirable and inspiring.
Who in your life has inspired you the most and why?
My dad, who helped me overcome so much in my early years but also taught me how to be an entrepreneur through his own journey. That experience was pivotal in my life, leading me to help others avoid the same pitfalls.
What is your coffee order?
Latte with an extra shot of espresso. Regular cow juice (milk). No sugar.
Pet peeves?
Excuses. I believe in taking ownership and making things happen.
What inspired you to write this book?
I was inspired to write Build Excite Ignite after seeing so many entrepreneurs struggle to scale their businesses without burning out. I wanted to share the strategies that helped me create a seven-figure business while maintaining balance in my life. The book is my way of giving back and helping others achieve the success they deserve without sacrificing their wellbeing.
How did you find the process of writing and publishing your book?
Writing this book was a journey of self-reflection and growth. It allowed me to crystallise the lessons I’ve learnt over the years and put them into a structured format that others can benefit from. Publishing was also a breeze thanks to Dean Publishing. Ensuring the book reached the right audience required a strategic approach, but the process was rewarding, knowing the impact it could have.
What surprised you most about the writing process?
The most surprising aspect was how much clarity I gained about my own journey and principles. Writing forces you to distill your thoughts, and, in doing so, I uncovered deeper insights into what truly drives success and fulfilment.
What do you hope the reader gets from reading this book?
I hope readers walk away with a clear blueprint for building a scalable business that aligns with their values. More importantly, I want them to feel empowered to make a meaningful impact on the world without sacrificing their personal lives. The book is about creating a business that supports a fulfilling life, not the other way around.
What advice would you give to someone who wants to write a book but doesn’t know how?
Start by getting clear on the message you want to share. Break it down into key themes and outline the structure of your book before you start writing. Don’t worry about making it perfect on the first draft – just get your ideas down. Finally, surround yourself with people who can guide you through the process, whether it’s an editor, mentor, or a supportive community.
